GSP & Associates is a consulting organization dedicated to assisting organizations to achieve Growth Sustained Profitability. The company was founded by Glen S. Petersen, a pioneer and long time practitioner in the CRM industry. The focus of the company is to help organizations productively leverage the capabilities of CRM through the development of an effective foundation for the initiative. GSP & Associates utilizes a number of proprietary techniques and approaches developed by Mr. Petersen. Over the past seven years, Mr. Petersen has authored six books that are designed to help organizations think through the implication and positioning of their initiatives.