About GSP & Associates
GSP & Associates was founded by Glen Petersen. Glen is an internationally recognized
speaker, writer, practitioner, and thought leader in the Customer Relationship
Management (CRM) and e-Business industries.
Glen has held senior level management positions with systems integration
and end user organizations. As a
visionary and early adopter of Sales Force Automation (SFA) in 1986, he led one
of the first successful national implementations of SFA in the United States. Leveraging his experience, Glen has created
unique tools and techniques and has authored books and white papers that
address a broad spectrum of issues related to competitive performance,
alignment, and CRM
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