This web site is the home of GSP & Associates LLC. As our tag line suggests, our objective is to assist organizations to achieve growth sustained profitability. Our expertise is in the areas of the strategic and operational use of CRM, process design, sales process mapping, ROI, business models, and organizational alignment. It is our belief that these areas are fundamental to creating an environment that will generate profitable growth regardless of the state of the economy. Our unique value add is the ability to understand your business and create meaningful perspectives that help your stakeholders to gain alignment of effort and utilization of technology that generates a positive ROI and increased profitabilty in the short and long term.